Before the Apple Watch was launched in 2015, design agency Fabrique asked us to explore the added value of the watch. To showcase the benefits we designed an app for 9292, a dutch public transit company. We used the Apple Watch to guide travelers through their journey. 

RESEARCH

By researching what the device is capable of and understanding the relationship between the watch and the iPhone, we could get a perfect understanding of all the benefits if the Apple Watch.

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WE PRESENTED THE RESEARCH ON PRESENTERCARDS

SKETCHES

In the brainstorm session, we came up with three concepts. We sketched out the scenarios to illustrate to the client how the user is going through the different stages. 

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SKETCHES OF THE DIFFERENT USE CASES

CONCEPT

We created an Apple Watch app to give the user the right travel information at the right moment.

REALISATION

We designed a journey of a user traveling from point A to point B. We figured out when the app needs to become active and how the information needs to be presented to the user. We made a couple of iterations before we came up with this design.

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PROTOTYPE OF THE 9292 APP